A Different Kind of Wordless Wednesday

In today's world, we as farmers and ranchers are constantly fighting the battle of the media and pop culture's portrayal of our lifestyle.  Whether it is animal abuse or neglect or consumers going "vegan," it is difficult to share our story of the way things really are when we are outnumbered tenfold.

Yesterday, while working cattle in southern Oklahoma, the temperature began to rise rapidly (as it does there this time of year), and though we began running calves through the chute far before sunrise, we were still working them in the heat of the day.  As we noticed the cattle begin to heat stress and become noticeably affected by the sweltering temperature, we knew we had to do what we could to help them manage their body temperatures.

In an effort to cool them as quickly and efficiently as possible, we rigged the sprinklers from the lawn on the posts of the panels in their pens.  The cool water sprayed the cattle and with the combination of their shade structures and the water from the sprinklers, the once "unhappy" calves were "happy" again.

The California Dairy Association really has their act together when it comes to the marketing campaigns of their products.  They target their audience, the American public, and appeal to their emotions by advertising that their cows are "happy cows" - just as the Humane Society of the United States and ASPCA does, only in a negative way.

I am so proud to be part of the agricultural movement sweeping across the U.S. in an effort of farmers and ranchers to share their stories of our lifestyle to the public.  With everything from blogs to Facebook pages, Twitter accounts to YouTube videos dedicated to sharing the story of the life we love.

If you have a picture or two that you love and that helps to tell the story of your life in agriculture, stop by and share it on the 'Because the west wasn't won on salad' Facebook page! I will later put them on here to help share our story of the lifestyle that feeds a nation!

Happy Wednesday!